The IT world got a nasty little surprise on Monday, an OpenSSL Security Advisory, this bug was quickly named the Heartbleed bug and put a good percentage of secure transactions on the Internet at risk.
Sending out your email newsletter is easy, you enter a subject, type what you want to say and hit send, right?
Well if you want those emails to get opened then you really need to think about not just the content of the email but what the subject says as well, otherwise it won’t even get opened.
Mailchimp analysed 2.4 Billion emails and the subject lines to see what works and what doesn’t (there’s a lot that doesn’t!), take a look to see whether you should be using the words Free and Urgent in your emails or not!
We’re generally pretty quiet when it comes to social media and blogging and occasionally we are asked if there’s a reason for this..
The honest answer is that usually we’re too busy with lots of exciting projects for clients (and a few internal ones of our own), we’ll try to be more sociable, we promise!